Strategy and Planning

Compared to the foggy use of the term strategy, the concept of a plan seems familiar and straightforward. Everybody knows what a plan is, right? And at first sight, a plan and a strategy have some things in common. Both look into the future. Both guide a company towards goals.

But here the commonalities end. A strategy and a plan are fundamentally different from each other in what they are concerned with and what type of problem they address (a) and how they affect the organization and interact with each other (b).